bat biodiversity partnership - Our approach

The Partnership’s general approach to managing biodiversity and ecosystem services from 2011 onwards, as well as the desired outputs and the actions needed to achieve them, are summarised in the following table.

Embed ecosystem and sustainability thinking into British American Tobacco business culture through employee engagement and training, strategic advice, and other internal processes.Clear objectives, supported by gap analysis, will define programme outputs for review and development.

Longer-term outcomes (evaluating the Partnership’s influence on change within British American Tobacco) will also be identified and managed.
The Partnership will help British American Tobacco to:
  • Raise awareness and understanding of biodiversity and ecosystem services;
  • Generate lessons learnt;
  • Create culture change around sustainability; and
  • Change behaviour and ways of working to achieve goals.
Engage British American Tobacco Operating Companies’ employees and local stakeholders in projects, and build the capacity of local conservation partners.Examples include stakeholders’ behavioural changes, demonstrating capacity building and lessons learned.Early engagement of British American Tobacco Operating Companies is a prerequisite to achieving change across the company.

Engaging and collaborating with stakeholders will be essential for successful landscape, forest, catchment, and water and soil management.
Lessons will be shared within and beyond British American Tobacco.
Develop and implement tools to monitor, manage and restore natural forests, freshwater and other ecosystems. Outcomes will be assessed by evaluating the use and impact of the tools developed by British American Tobacco and others.The Partnership will refine, extend and disseminate the range of tools developed during 2006–2010 for use from 2011 onwards.
Employ cross-sector information exchange to address global agendas and conservation priorities.The outputs and impact of our activities and programmes will be reviewed annually, and benchmarked against other parallel initiatives.
The issues British American Tobacco faces are not unique: we will learn from others and share our own findings, to change practice within British American Tobacco and to influence practice globally.

One challenge we face is to focus resources and leveraging learning towards areas where they are most needed.
Use an ecosystem services framework and recognised prioritisation schemes for biodiversity to identify and address environmental issues.The programme will create a number of case studies demonstrating how our approaches impact on locations and systems.While the programme is aligned to British American Tobacco’s operations and issues, it aims to demonstrate real benefits for conservation and business in general.